With Graph Expo just a few days away, I want to reinforce something industry analyst Bill Lamparter mentioned in his post last week—the educational opportunity at the show. It is no longer just about the latest technology. It’s really about how we can help print providers succeed - grow revenue, increase profits and gain more market share.

This year, we’re taking an informal approach. Instead of formal seminars or presentations, industry experts—including NAPL, PIA/GATF, PODi, IAPHC, The Print Council, Adobe, Pantone, Rochester Institute of Technology, and others will be on hand for conversations about topics like designing for digital, running a variable-information campaign, and digital sales management.

We’ll also be talking about new ways to engage the creative market and build cross-media campaigns. Bill said it— business development is key to survival in this industry.

Gina Testa
Vice President,
Channel & Customer Business Development
Xerox Production Systems Group