At the conclusion of the Premier Partners Congress last week, I asked attendee Bernice LeMaire, Marketing Product Manager for Digital Color at Standard Register if she would do a mini-interview to capture her thoughts on the discussions that took place throughout the day.

What was your major take-way from the Premier Partner Congress?

The discussion on working with designers, and the discussion on variable data printing in action. I also enjoyed the presentation by Anne Mulcahy.

How has the Premier Partners Program been beneficial to you?

It's always nice to listen to what other printers are doing, where they are experiencing success or not. It's also good to see and hear what's new in the industry.

With your background in creative, what do print service providers need to know or do when working with creatives.

Be aware that designers don't also know how to prepare files for print. Be prepared to teach them.

Get involved in the process from the beginning. You are more likely to win the contract if it was your idea or you helped develop a concept. Be an active participant in the process not just a print vendor.