John Mahoney of The Mahoney Company and Dan Johnson, Strategic Relationship Manager with Intel are discussing how John's company partnered with Intel to provide marketing communication solutions that helped Intel increase response and ROI.

The Problem

Intel needed to reach executives at Fortune 2000 companies to market a new version of Hyperion's Business Performance Management software.

This audience has historically been hard to reach via traditional marketing programs.

The (Personalized) Solution

The Mahoney Company developed a personalized marketing campaign that used multiple personalized direct mailers to drive recipients to a personalized URL. Both the direct mail pieces and the web site landing page were personalized to contain content specific to the recipients industry and position (e.g CIO in healthcare).

The Results

Intel received a response rate of 3.24% and opened a dialogue with their target market.