Mike Peterson of Gabriel Group answered a few questions after the Premier Partners Congress at Graph Expo and I'm finally sharing them with you.
Q: What do you see as the major challenges for print service providers trying to develop a Business Development Mindset?
A: The major challenge is getting more print providers to take the plunge into Variable Data Printing and Web-to-print. This is where the industry is going, but many printers are unwilling to invest the time and/or energy in taking advantage of today’s capabilities of software and equipment. Getting them over that hurdle is the biggest challenge. They know they need to be doing it, but continue to put it off.
Q: Bo Burlingham was the keynote speaker for the Premier Partners Congress and talked about Companies That Choose to Be Great Instead of Big. How do the concepts Burlingham presented parallel with the graphic communication industry?
A: I was very impressed with his presentation and feel that the goals in our organization seek to emulate some of the companies that Bo discussed. I think that it is important in our industry to be the best resource at fewer things than everything to everybody. With all of the technology and equipment available, one company cannot do it all. So do what you do well, treat your employees well, and treat your customers well.
Q: A core message presented at the Premier Partners Congress was the need for printers to go beyond ink on paper and partner with customers to help them grow their business by providing multi-channel communication solutions. What is Gabriel Group doing to achieve these goals?
A: We have already begun to work with our customers on multi-channel campaigns to take advantage of multiple mediums to spread their message and reach more customers and prospects in different ways. We are looking to Xerox to assist us in maximizing this approach with our clients through their partnerships with resources such as Pageflex.
Adam Dewitz
Printmode
