From my perspective, as a consultant focusing on digital solutions, the show had a real sense of optimism. Optimism is a good thing for the industry. Is optimism contagious? Suppliers were optimistic about the number of people at their booths. Sales reps were optimistic about the types of customers planning for new equipment and software and solutions. And attendees were optimistic about their businesses and planning for the future.

This bodes well in the months ahead - that season many of us call the Pre-Drupa wait and see show. There were lots of new products and services announced. Many were considered small enhancements to existing products and people were asking what will be the big stuff that we will see at Drupa? Though, one thought among the sales reps in the trenches for large manufacturers is - "Will my customers make any large investments before Drupa?" "Can they stall for 8 months?"

Yes some will stall. There are few leaders in the print services arena. But many cannot wait and many will not wait. Hence, the sense of optimism at the show. Print and service providers know they need to act to make investments soon to improve their services and capabilities. Customers are demanding it. Competition is everywhere. Print service providers are keenly aware that they must work hard to keep their customers
and their customers are smarter about what is available. In Dr. Joe Webb's presentation on the future of print 2017, he noted and interesting statistic, the economy looks weak by several standard metrics, yet print profits are up for the first quarter in many. While one quarter is only one quarter, this is a solid reason to be optimistic about the industry. (See his column at Whattheythink.com for lots of good stats)

Lois Ritarossi
Sr. Consultant
lois@rogergimbel.com

Roger P. Gimbel & Associates is a worldwide consulting firm providing
digital solutions to print providers and organizations. We focus on
increasing profitability by leveraging cutting-edge digital technologies. We
are an organization professionals with years of experienced in sales,
marketing, technology, printing and distribution. With real world success
and a hands-on approach, our team of consultants providing sales training,
business development, seminars, variable data campaigns, and workflow
analysis.