For the past few years I have been preaching that we are in midst of a revolution. Specifically, I was referring to colored digital printing and how it has transformed direct marketing into an integrated, cross-media Variable Data Communications opportunity.

But technology sees things differently. A brief walk around Graph Expo’s Exhibit Hall is all it took for me realize that innovation was everywhere. There is no doubt about it, this is one revolution that will not be televised – it will be printed!

Alin Jacobs
DME
www.alinjacobs.com