DMA Annual Conference Showcases "Simple and Relevant" Personalization Programs
I just returned home to Rochester, NY from the Direct Marketing Association Annual Conference in Chicago. It was my fifth DMA conference in the last six years. (I missed last year's in San Francisco because Graph Expo was at the same time.) Each year I see an increasing number of outstanding examples of brand owners using "simple and relevant" personalization techniques to generate great results while promoting their brands - what savvy industry veterans call "efficient and effective" DM.
As at previous DMA conferences, this year's Xerox Premier Partners exhibit showcased 15 of Xerox's top DM services customers - true industry innovators. Each of these vanguard customers staffed a workstation (below) and demonstrated their DM capabilities - print, interactive and cross-media.
The Xerox booth also featured select winners and finalists from the annual Printing Innovation with Xerox Imaging Awards, or "PIXIs." The PIXI Awards display (below) was comprised of entries in two DM categories: Direct Mail and Promotional / Transactional.
Winners and runners-up in these two categories came from France, Portugal, Switzerland, Spain, Slovenia, India, the Untied Kingdom, Canada and the United States. The work showcased is simple and relevant, and the program results are very encouraging for anyone in our industry whose long been waiting for cross-media personalization to go global and become mainstream. Well, it's here, and it's not going back, judging by the PIXI Awards!
I encourage you to click on this link to view thumbnails of all of the 2007 PIXI Awards winners and runners up, many of whom are part of the Xerox Premier Partners global network of 650 member companies. If you'd like more information on any of these PIXI Awards projects, please drop me a note at robert.wagner@xerox.com and I'll see what I can do to help. You might even want to consider entering the 2008 competition, which will kick-off in the coming months and conclude with a gala ceremony at Graph Expo '08.
Here's hoping we see you at next year's DMA Annual Conference, October 11 to 15, in Las Vegas!
Bob Wagner
Vice President, Creative Services Business and Premier Partners Program
Xerox
robert.wagner@xerox.com