I had a very busy schedule at the AIIM/On Demand conference in Boston last week – meeting customers, analysts and press, spending time in the Xerox booth and taking part in On Demand’s Emerging Technologies Keynote Session, moderated by Jim Hamilton with InfoTrends. The session allowed industry executives to talk about key issues facing the printing world.

I talked about how Xerox believes applications are the key to helping customers be successful and grow their business. As customers learn about digital, they see opportunities to move work traditionally done on an offset press to digital and develop creative, and more profitable, applications.

Those applications in turn drive page growth, and in digital color printing, more pages mean more revenues. One example is the growth of customized travel brochures. I talked about work EarthColor is doing for the Bermuda Department of Tourism. Visitors to the department’s Web site and callers to a toll-free number can provide information about themselves and quickly receive personalized materials tailored to their interests. Thanks to the automation and quick turnaround of digital, EarthColor can offer their client a great return on investment.

Another key panel topic was the environment and sustainability . I believe there is a need for the industry to work together on environmental concerns. Xerox has pledged to support customers, partners and other industry vendors through information sharing and best practices.

Since Xerox’s inception, we’ve included responsible behavior as a corporate citizen as part of our core values. Our commitment to environmental responsibility includes helping our customers implement a green strategy, reducing the amount of greenhouse gas we produce, reducing toxic materials and free metals from our manufacturing processes, and producing energy saving products such as our EA toner.

I look forward to discussing these issues and much more at drupa.

Quincy Allen
President
Production Systems Group