Earth Day - How Green is Your Print Shop?
Kermit the Frog said, "it isn't easy being green" and although I can't
confirm it, he may have been involved in production printing. As today
marks the 38th annual Earth Day, you should take a second to reflect on
the environment and your business' impact on it. You may not be
completely happy with what you see. You might agree with Kermit.
At Xerox, we focus a significant portion of our R&D investments on
innovative programs that deliver measurable sustainability results.
It's core to our business and our beliefs. And, when working with
customers, we look at how they can lessen the impact of their operations
on the environment - while not sacrificing profit. Many customers have
been focusing on the environmental impacts of their businesses not only
because it can have a direct positive effect on their bottom line, but
also because many of their own customers are starting to ask about
environmental impact and certifications.
Taking the first step is often the hardest part but by initiating a
simple dialog with partners and customers you can begin the journey
and get on the path to sustainability! We have developed 10 tips to help
you evaluate and get started making positive changes. Also, take a look at
how the "Green Gene" runs deep at Xerox around the world!
Take a look, there's a lot of useful info and,
as always, we welcome any comments or ideas you have.
Tom Wetjen
Vice President, Worldwide Graphic Communications Industry
Xerox