Every time I come to Drupa I like first to take the overall sense. I mean, despite seeing specific questions I try to realize what is beyond the whole set of machines and technologies exposed in the show.
This Drupa reflects what we see in the world today in terms of the printing markets.

In one hand we could see a strong visitation and expositors coming from the emerging markets where the questions about volume are still updated. On the other hand the search for value added and lean and automated manufacturing coming from the mature markets visitors.

Both markets reflecting the competition today where emerging markets are growing faster while the mature markets are declining in real terms.

Anyway, for both markets the same reality: printing industry is definitively depending on IT solutions. All workflows, MIS, CIM, processes integrations, etc. are on that way. This is the IT era. This is the IT Drupa. Not a surprise at all. The surprise is still seeing printers being surprised.

Hamilton Terni Costa
AN Consulting