A group of executives from Stevens Printing of Portland, Ore., came to drupa to investigate digital photo specialty products applications for their Xerox iGen3® 90 Digital Production Press. In just one afternoon, they found much of what they needed in three stations at the Xerox stand.

Their afternoon began with an hour-long presentation, “Digital Photos: how to break into the digital photo products market and take advantage of a $2B opportunity,” by Chris Jordan of Jordan & Jordan (to listen-in click the podcast button at the top of the page.) It's one of eight sessions in the Xerox Business Development Seminar series that runs throughout drupa, offering insights on key business opportunities.

In his talk, Jordan referenced a Xerox business tool that helps print providers initiate a photo products business, with a sample marketing plan and sample applications, templates and source files. Stop No. 2 for the Stevens entourage: the station where that Xerox ProfitAcccelerator Picture Me Profitable Kit was on display.

Their third and final stop was the photo specialty products section of the stand, where they saw the binding equipment and electronic creation and ordering systems they would need.

In the course of just a few hours, the Stevens team learned from an expert about the photo books opportunity, saw the equipment they would need to build a solution and perused the support tools that would help them establish the business.

Their mission to build a profitable new application was off to a smooth start.

Gina Testa
Vice President, Channel and Customer Business Development
Production Systems Group
Xerox Corporation