I may have discovered the most loyal Xerox customer on the planet at a reception the other night. Martin Rosenbaum, director commercial of Buenos Aires, Argentina-based Copygraph said his company was a user of the first Xerox product, the 914 copier, and now has a fleet that includes two Xerox DocuColor 8000 Digital Color Presses. Since getting that first 914 in the early 1960s, he said, “We have never bought any equipment but Xerox.”

He was at drupa to look at the new Xerox iGen4 Digital Production Press and to learn about transpromo and one-to-one marketing applications. “We’re trying to be the leader in transpromo and one-to-one marketing,” he said. “We’re just beginning now, and some banks are doing it. We came here to learn more.”

That’s why he attended the Xerox Graphic Arts Premier Partners learning and networking session in Dortmund, Germany, the day before drupa opened. “It was a very good experience for us,” he said of the meeting.

Will Copygraph be the first company to migrate from a 914 all the way to an iGen4 press? “We are fascinated by the iGen press. But I’m not sure our market is prepared for it.”

He was far more definitive about his relationship with Xerox. “We are the most loyal client of Xerox that Xerox has ever had.”

Shelley Sweeney
Vice President, Data Processing Service Bureau and Direct Mail Segment for the Worldwide Graphic Communications Business, Xerox Corporation

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Martin Rosenbaum of Copygraph and his wife, Christina.