During my visit to the Xerox booth at drupa I stopped by the Xerox Business Development Seminar center where Xerox was hosting eight daily sessions on digital business opportunities.

In between sessions I had a chance to speak with Andreas Weber, one of Xerox's Business Development Seminar speakers. Andreas is principal of Andreas Weber Global Communication GmbH, CEO of Mainz, Germany based magazine VALUE Verlag AG and founder of German-based digital printing online community Digital Druck Forum.

Andreas shared with me his white paper on Smart Communication: Reaching Engaging Communication Beyond Ourselves. In the paper Andreas states "Communication in this age should be easier. Technology abounds to ease the process of communication. But as in other areas of technology, the various systems are not completely integrated for seamless use." Andreas suggests tools need to be developed to facilitate the search for information, and facilitate peer-to-peer transparent discussions.

The concepts Andreas presents in his white paper follow the "mega trends" Xerox has been speaking to for a few years: Personalization - the ME generation; Collaboration - about us working with each other; and Digitization - the realization of it all coming together.

Adam Dewitz
WhatTheyThink.com
Print CEO Blog