Xerox has been telling customers to visit them at drupa to see the “hottest” applications. This took on a new meaning Tuesday, and I’d like to set the record straight on what happened. The exhaust system on the UV coater that is part of our new integrated, inline cut-sheet digital packaging solution caught fire.

The exhaust system, while not the set-up used in a customer setting, was configured to operate safely in a trade show. Accidents happen. At drupa. At customer sites. Everything was handled quickly to ensure the safety of those in the booth and there were no injuries and no need to evacuate. In fact, the fire inspector was fine with us starting up the system again Tuesday evening.

While this is certainly not the way we intended to “spark” interest in our new digital packaging solution, I do encourage you to stop over and see this application and others.

Tom Wetjen
Vice President, Worldwide Graphic Communications Industry
Production Systems Group
Xerox Corporation