| As vice president of Xerox’s Creative Services Business, Bob is responsible for the marketing of advanced digital document solutions to creative services businesses worldwide, including advertising agencies, direct marketing firms, graphic design studios and public relations companies. The Xerox Creative Services Business is one of seven segments that comprise Xerox's Worldwide Graphic Communications Industry Business. Bob is also executive director of the worldwide Xerox Graphic Arts Premier Partners Program, a global network of 600 vanguard, Xerox-equipped digital graphic communications services providers. Prior to joining Xerox Corporation in 1991, Bob was a vice president / account director at the Rochester, N.Y. office of Young & Rubicam, a leading marketing communications agency. He holds an MBA in marketing from the Rochester Institute of Technology (RIT) and a BA in communications from Seton Hall University. Bob has completed advanced courses in advertising, branding and integrated marketing, including executive seminars at the Kellogg School of Management at Northwestern University. He is an adjunct faculty member of RIT, where he teaches a Multimedia Strategies course at its School of Print Media. Bob resides in Rochester with his wife, Kathy, an artist, and his daughter, Julia Rose, 14. |
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