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September 18, 2008

A Day in the Life!

MyShot_08_Logo_v3.jpg
Editors’ note: The MyShot08 photo contest offered college students an opportunity to gain valuable exposure, see their best work showcased in hot-selling digital formats such as photo books, greeting cards and calendars, and a chance to win cash awards and career-building experiences. Sponsored by Xerox Corporation, Adobe Systems Inc., Fujifilm USA Inc. and H&H Color Lab, the contest drew more than 230 student entries from around the country.

Jenee’ Jones, a senior-to-be at Virginia Commonwealth University, received Best of Show honors. As part of her prize, she won a trip to a Miami photo shoot with lead contest judge and professional photographer George Kamper. Jenee’ was asked to blog about her trip, giving us all the details about the experience. Jenee’ came back with some intriguing stories about how a photo shoot is run, and a lesson learned about putting mousse in your carry-on bag.

You can view her entry, and all the other winners, here.

---------------------------------------------

Wednesday
Okay, so first things first. I got the call from Xerox earlier this summer asking if I could fit this particular photo shoot into my schedule. The plans for the shoot were put together just a short time before I got the call, which seems to be normal for this line of work. I agree to go on this one because it sounded so cool, despite the fact that my flight from Richmond left at 6:10 a.m. (so not a morning person). My mother agreed to drive me to the airport (Hey Mom!) so that I wouldn’t have to leave my car there/get in an accident/walk to my car alone at midnight on Thursday when I came back. I packed up my stuff in a small carry-on bag (no checked bag fees for me!) and assembled my liquids in accordance with current security standards (3 ounce containers, no more than can fit into a quart sized bag, in case you were wondering). I tried to “smuggle” some mousse through security since it only comes in 8 ounce. That didn’t work. Security caught me red handed and threw it out. They are very thorough.

11:20 a.m. I arrive in Miami. I had to get on a plane at 6 a.m. Wednesday morning, and the excitement had kept me from getting much sleep the night before, so naturally I was a little dazed. I met up with Ray Claxton, art director for Roberts Communications, at baggage claim, along with our driver. WE HAD A DRIVER!!!! As we waited for the driver to bring the town car around (SHINY TOWN CAR!!!), Ray got out his video camera. Poor Ray, who is not a filmmaker, had to record the trip and hang out with me. I must say, however, that he did an excellent job. We did a couple takes of me in the airport, which I admit was a little strange. I personally, like being behind the camera MUCH more than I like being in front of it. As I will soon find out, I probably giggled too much and looked frizzy and horrible.

Anyway, we got into the town car and enjoyed our first taste of Miami. The city is as muggy as you are ever going to get, but it’s absolutely beautiful. You get to experience the palm trees and colorful buildings. Just as in the movies, everyone there is tanned and beautiful, and 96 percent of the population was wearing a swimsuit.

Noon-ish - Ray and I arrived on Collins Avenue, just a street up from Ocean Drive (which is right on the ocean,) and we checked into our hotels. I checked into the Loews (very swanky hotel that has classic hotel glamour with a tropical twist…boy that sounds like product placement) and Ray checked into The National (also very swanky and a perfect replica of a hotel from a 1940s mobster movie…you could almost see men in suits smoking cigars in the lobby). The hotels both had beautiful glistening pools and Jacuzzis, and featured access directly to the beach.

Continue reading "A Day in the Life!" »

March 03, 2007

Photo Books: The Next Big Opportunity?

I recently had the opportunity to interview J. Kirby Best, the CEO of leading on-demand book publisher Lightning Source. He made a very interesting comment when asked what he thought the next big opportunity for color on-demand books would be, identifying photo books, and saying, "we feel they are going to explode twice as fast as the black & white book market did. Color books are very difficult for a publisher to produce in short runs cost effectively... this is a new product area that allows consumers a new way of showcasing and sharing their photos. Instead of having your photographs printed at Wal-Mart or Walgreens, or producing them at home on a photo printer, you can incorporate them into a beautiful hardcover book, commemorating soccer teams, birthdays, anniversaries, family reunions, all sorts of important life events. And you can have a beautiful, sewn hardcover book for about $30."

This makes Xerox' recent placement of iGen3's at Shutterfly, a self-described Internet-based social expression and personal publishing service, very interesting and highly likely to generate good volumes in terms of both impressions and future placements of iGens. Digital scrapbooking is an iteration of this, a new printing solution from Shutterfly that enables digital scrapbookers to easily upload layouts into high quality Photo Books and print them with full bleed or die cut window covers. I am ready to give it a try with some of the beautiful pictures I have of my 16-month-old grandaughter!

Cary Sherburne
Senior Editor
WhatTheyThink.com
cary@sherburneassociates.com

October 16, 2006

Resources for Creatives

Xerox Resources for Creatives

Xerox has number of resources for the creative segment on their website at www.xerox.com/creative. Included on the site are hints and tips on designing for digital and selecting the proper paper for a job. There are also number of case studies on successful digital printing campaigns. And a couple links on how to buy their solutions.


Blogs for Creatives

There are number of blogs that provide tips and commentary for all things creative. Here are a couple that have caught my eye (I subscribe to and read regularly):


Did I miss any good creative blogs? Link them up in the comments.