Podcasts
In the Balance Podcasts
To listen to a podcast please click the play button on the player under any one of the titles. To download the podcast click the MP3 button on the player during playback.
| Conversation with Industry Analyst Andreas Weber and Xerox CMO Mike MacDonald [39 minutes] |
Educating the next generation of print providers and graphics communicators. Branding. The print value chain. Listen-in to the 1:1 conversation from drupa 2008.
| Shelley Sweeney - Staples 1:1 Direct Marketing Case Study [2:45 minutes] |
Shelley Sweeney discusses Staples case study as a 1:1 direct marketing project.
| Bob Wagner - Creative Ways to Target Creatives. [4 minutes] |
Xerox's Bob Wagner gives tips direct from the customer on what it takes to earn their print business.
| Andreas Weber - Target Ad Agency and Design Services Market [54 minutes] |
Andreas Weber, Global Communications GmbH, talks about joining print services providers who are growing their digital business by targeting the lucrative untapped ad agency and design services marketplace.
| Digital Photos: How to break into the digital photo products market and take advantage of a $2B opportunity. [40 minutes] |
Chris Jordan, Jordan & Jordan, spends 50 minutes looking at the photo print market. Is the 6 x 4 photo market dead? The digital photo explosion has opened up new opportunities for printing. Photo books are set to revolutionize the photo print market and it's all happening on digital color printers.
| Developing a Profitable Digital Business [45 minutes] |
Industry analyst Peter Muir, president, Bizucate, Inc., delivers a 50-minute presentation on developing a profitable digital business. He shares how to transform a company from a print provider to a marketing communication service provider -all to increase sales, volume and profits.
| The Past and Future of Print [1:25 minutes] |
Industry Analyst Andy Tribute of Attribute Associates gives a quick overview of the evolution of digital print as well as where the digital print market is going in the future.
| Tips for Successful Direct Mail Campaigns [6 minutes] |
At drupa 2008, Xerox’s Shelley Sweeney gives tips about Heritage Education Fund’s success in making key changes to its direct mail campaign and the power of personalization. Previously printed on offset, the new digital 1:1 color marketing solution helped drive a 76% increase in the number of products sold by Heritage and a 91% customer response rate.
| Lulu Leads A Book Publishing Evolution [16 minutes] |
Interview with Andrew Pate, vice president, Operations, Lulu.com
| Digital Print Roundtable Discussion Podcast [55 minutes] |
At AIIM/On Demand, 11 print experts from various backgrounds (Kemal Carr, Madison Advisors; Linda Casey, SCIP Magazine; Steve Duncan, Quadtech; Bob and Karen Hall, Quick Printing Magazine; Jim Hamilton, Infotrends; Alin Jacobs, DME; Michael Josefowicz, Josefowicz Associates; Gail Nickel-Kailing, WhatTheyThink.com; Katherine O’Brien, American Printer;Noel Ward, On Demand Journal) joined Gavin Jordan-Smith, vice president, Commercial Print and Pre-Press Segments, Worldwide Graphic Communications Industry Business in a lively roundtable discussion that covered four main subject areas: The Digital Shift, Digital Opportunities, Applications and Industry Outlook. Feel free to download the transcript and follow along.
